Top Content Promotion Strategies in 2022


Blogs have always been a powerful marketing tool. They are highly influential and can help you get more traffic, leads, and conversions.

However, with the evolution of technology and the changing landscape of content consumption, the way people find their content has changed drastically. This has led to a shift in how bloggers promote their blog posts – from organic methods to paid methods like PPC ads.

This is where Premium School of Digital Marketing comes into play. This institute provides Digital Marketing Classes in Pimpri-Chinchwad,  Pune, Mumbai. They provide an affordable way for students to learn about digital marketing and learn new skill sets that will help them promote their blog posts effectively.

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The following are some of the top content promotion strategies for blogs in 2022.

  • Audience generation and segmentation
  • Digital ad placement
  • Blog community building
  • Influencer outreach
  • Inbound pitching 

Content Promotion Strategies for Blogs

 It’s a powerful and scalable marketing strategy that uses content as its core engine and leverages digital channels like social media, email, web, etc.

There are different types of content promotion strategies that you can use to promote your blog posts. The most popular ones are paid and unpaid (organic) promotion.

Paid Promotions

The paid promotions for blogs is a new business model that works on a small-scale. The promotion is provided to the blog author at cost, which can be as low as $1.

The Internet has changed the world in so many ways and one of them includes an increase in competition. One way to compete with new websites and other publications is by generating content that can get people to your website and convert them into customers.

This model capitalizes on the fact that people do not want to pay money to read content they don’t find valuable or interesting. Promotions provide value for both the reader and the publisher. Readers are able to read something without paying money and publishers are able to generate revenue from their work without having to pay per click or action like some other methods of sales

Some examples of paid promotion strategies are mentioned below. These strategies have been used by many bloggers and have proven to be effective in terms of traffic generation for their blogs.

  • Contextual Link Building.
  • High Quality Backlinks.
  • Types Of Backlinks.
  • Blogger Outreach.
  • Guest Posting Guide.

 Contextual Link Building

Link building is the process of obtaining high-quality backlinks to increase the popularity or relevance of a website on the internet.

The first step in link building is identifying your website’s target audience. The next step is analyzing your competition for links, and understanding what content works for what websites. Once you have an idea of search terms to target, then it’s time to find appropriate websites that are relevant to your site and generate links from them back to your website.

The third step in link building is evaluating the backlinks you have already obtained, but this cannot be done until after you have generated a number of good quality links from various websites that will provide comprehensive competitive metrics for your website.

High Quality Backlinks

Building high quality backlinks is crucial for any website. It is not only important to have high-quality backlinks, but also to build relationships with authoritative websites and promote your content on them.

A quality backlink consists of an authoritative website which is relevant to the content of the websites in question. In order to get these high-quality backlinks, you need to write unique content and make use of creativity in your blogs.

Types Of Backlinks.

The backlinks are a crucial part of the SEO process. They help to increase your ranking, improve your visibility and bring more visitors to your website.

Backlinks are provided to websites by third parties like bloggers, companies and media outlets. For example, article related websites might share an article on their social media account which will provide a link back to the shared article.

There are two types of backlinks. They are as follows

Do Follow Backlink

Do follow links are links that point to the same website. This is the most common type of link on the internet and it is a ranking factor for search engines.

In general, this type of link is not as popular as no follow. However, do follow links can be helpful for some websites to increase their rankings in search engines and they also help with SEO.

A lot of websites use do follow links to improve their rankings because it provides more trustworthiness to the website and it helps search engines understand what pages are important on a website.

No Follow Backlinks

No Follow Backlink is a technique that most SEO professionals use in order to increase their credibility and authority on the web. It also helps them get more backlinks from relevant websites, which would in turn help them rank higher on Google’s search engine results page (SERP). The technique can be implemented easily by following these steps

1) Create an account with a link building service like MozBar or MajesticSEO

2) Add your website URL as the domain of your account

3) Create as many new profiles as you need for different websites 

Blogger Outreach.

Blogger outreach is a process of reaching out to blogs to get coverage for your content.

Blogger outreach is one of the most effective ways for brands to get their content out there and reach new audiences. It also allows you to build a relationship with bloggers that can help you in the long run through other channels like social media or email.

The process is simple: find blogs that are relevant to your content and send them an email explaining what you are looking for.

Blogger outreach is a content marketing tactic that aims to increase the visibility of a blog or website by sharing it with influential bloggers and influencers.

The idea behind this strategy is to reach out to potential influencers in your niche and offer them free content from your website in exchange for their promotion – either through social media engagement or blog

Guest Posting Guide

Guest blogging is a great way to build authority, as well as share traffic for your brand. Guest blogging has always been a useful tactic, but over the last few years it has gained popularity in content marketing circles, and with some good reason.

Guest posting is a form of content marketing in which an individual publishes content on behalf of a brand or website.

Guest posting can be done on your own site or blog, but it is most commonly done on other sites. The guest author posts their link and then the site owner links back to the guest author’s site in their post, usually with a brief description of the article. It’s not uncommon for an article to receive hundreds if not thousands of shares and likes due to its exposure through this method.

Guest posting is one way that brands can tap into the valuable traffic that comes from social media. It also helps build relationships with influencers and other bloggers who are likely to share your content with their audiences. 

Organic Promotion

Organic promotion is the result of effort and time put into creating a blog, which means it is not a one-time thing. Organic promotion should be the default action of any blogs that are published with regularity to create awareness, without any push.

Some examples of organic promotion are article submission, directory submission, social media optimization/ marketing.

The organic promotion process has three main steps:

  • Create content that people want to read (content marketing)
  • Promote that content on social media and other platforms (exposure)
  • Connect with like-minded individuals (networking)

Create Content that people want to read (Content Marketing) 

A thorough blog creation process starts with a clear idea of what you want to write about. Think about the topics you want to cover. Then, come up with an outline that outlines your thoughts and ideas for the next few posts. Keep in mind that this is just an outline, but it still provides a good framework for writing later on in your blog.

Here are some points to refer while writing a blog: 

  1. The content on your blog must be catchy
  2. people must feel curious to read
  3. Try to make your blog informative i.e. your blog should add value to your audiences’ knowledge.
  4. Your blog should feel to readers like they are reading a story
  5. Whatever you write should create a picture in the mind of readers.They should unknowingly imagine while reading the same.
  6. The content must be very much on-point & clear about the topic.
  7. Do not over-describe the topic as it can increase boredom in the content. Doing so may decrease the quality of content which may directly affect your ranking.
  8. You can add images to your blog to create interest when your audience reads your blog. 

Promote that content on social media & other platforms (exposure)

Social Media has a huge reach as you are connected to a lot of people digitally. So when you post something on social media it reaches a huge number of people. It is a community in itself & has a noticeable impact on people.

After creating content, as mentioned above, you need to promote/share the same in the social community. You can do it by:

  1. Sharing your content on your social community groups.
  2. Posting a particular content at the right time is also important if it is a festive post, current affairs related, when your audience is most active on social media sites etc.
  3. Make use of well-crafted hashtags on social Media
  4. You can also create audience polls on your niche field by using LinkedIn or Twitter for audience engagement.

Connect with like-minded individuals. (Networking)

Blogging is a great way to build a personal brand and connect with like-minded individuals. However, finding those like-minded individuals can be challenging for new bloggers. This is where social media comes in handy.

By building a social community, as mentioned above, you can reach a considerable number of people. It helps you to network extensively with different age groups of people. You come across a huge population with the same thinking or outlook as you. So you can connect with them further & share your blog/ article & in a similar manner keep on increasing your reach. 

 Conclusion: The Best Ways to Promote Your Articles on Blogs

Bloggers can use their blogs as a sales funnel. By promoting your articles on blogs, you can increase the chances of getting more sales from your blog posts.

As we can see, there are many different ways for you to promote your articles on blogs.

However, one thing is sure after going through the above article, You will learn how to promote your articles effectively. As you may recall, Buying Backlinks, Blogger Outreach, Guest Posting Guide, article submission, directory submission are some of the ways of paid and organic promotions for your articles.

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