Working with a digital marketing agency instead of doing digital marketing in-house might be a significant step forward for your company. There are several reasons small and medium-sized businesses are hesitant to collaborate with a marketing agency. Still, the most common concerns are increased costs and the inability to place faith in a third party.
Even while working with a digital marketing business has its pitfalls, there are significant benefits if you choose your partners correctly.
We’ve prepared nine factors to assist you in evaluating whether or not you require the services of a digital marketing firm. Such problems are common among our consumers, who often ask us for assistance. Take a look at the list and see if any of them seem familiar.
1. You try to handle everything yourself
As a small company owner, it may be challenging to keep up with your social media, website changes, and email marketing on top of everything else. Are you as proficient in internet marketing as the go-to person for your company’s goods and services? There is no need to be concerned if that isn’t the case. Having a strong product, service, or team doesn’t always indicate that you’re an expert in marketing. As platforms grow and interconnections improve, it becomes increasingly difficult to manage changes. If you’re a startup or an established business wanting to expand your audience, the same rules apply. Switching your emphasis to your strengths and enlisting the help of a digital marketing company in your weaknesses can help you avoid exhaustion.
2. You don’t plan ahead
Your organization is not suitable to plan for more than one month. Because of short-term thinking and a scarcity of exciting information, campaigns often fail to succeed. You must focus your marketing efforts on both short-term campaign goals and long-term revenue creation and brand expansion. One of the advantages of working with a digital marketing business is planning three, six, and twelve months.
3. You’ve seen a decline either in sales or leads
You may have noticed a decrease in sales. You may want to consider hiring a digital marketing firm to assist you in developing an inbound marketing plan that will reach your key clients where they are (online), with the material they want to view when they want to read it, and with a timeframe that works for them. Most marketers (61 percent) agree that increasing traffic and getting leads is their most challenging content problem. Your employees may get dissatisfied if they do not see any return on their investment. A marketing firm may assist you in developing a strategy that connects your sales process with marketing methods that generate qualified leads for your sales staff. Finding high-quality leads in this manner saves time and helps your sales team to be more productive.
4. Your website hasn’t been updated in more than two years
For your business to remain competitive in this environment, you must launch a new website immediately soon. Websites that are mobile-friendly and responsive are now given a higher rating in Google search. In other words, you may scale a website to accommodate desktop displays, tablet screens, and smartphones, resulting in a smooth viewing experience across any devices your audience may use to access your site. Not only will you fall behind in Google’s search engine ranking algorithm, but you will also fall behind with a customer base that is more tech-savvy than ever. If your website is not responsive, you will be left behind.
5. You aren’t tracking key analytics metrics
As a company owner, you are well aware that “what gets measured gets better.” However, if you do not track social media activity and website analytics, you will be losing out on a plethora of possibilities to get information from your audience. The outcomes of these tests are tracked and analyzed by marketers, who use this information to decide what works and what doesn’t. If you aren’t consistently analyzing and examining how leads arrive at you and aren’t taking measures to discover which leaders have the most potential for sales, you aren’t doing your job. Alternatively, you might consider hiring a digital marketing firm with analytical tools to assist you in your endeavors. We will take the time to assess your data and build a specific plan for your company’s goals and objectives.
6. You lack the necessary skillset in-house
The emergence of digital marketing has necessitated the development of marketing strategies that consider a wide range of factors. Search engine optimization (SEO), social media marketing, graphic design, and website creation are all critical to a company’s success in the digital age; thus, extensive knowledge and skillsets in these areas are required. Through collaboration with a digital marketing firm, you can access all of that creative expertise. The prospect of studying SEO and keyword words to promote your company, specializing in social media marketing, or developing an eye-catching landing page for your website might be daunting and frightening. In-house digital marketing services provide professionals in each subject who evaluate your business’s requirements and develop a customized strategy based on the areas in which your company has the highest development potential.
7. Content is outdated, and traffic is declining
Marketing efforts that are either insufficient or ineffective might result in poor website traffic. Nobody can fulfill the demands of being a company owner on their own. Managing strategy, operations, finance, and other aspects of a business may be time-consuming for business owners. Your Google ranking will suffer as a result of this old material, as will your social media engagement, which will suffer from your infrequent posting on social media platforms. Every day, you should be generating fresh material for social media, and every week, you should be developing original content for your site. Using a digital marketing agency may be a good option if you are witnessing increased visitors to your website. It is possible to prevent cycles of decline and restart your business by keeping a staff committed to marketing, optimization, and growth objectives.
8. Time for fresh ideas
Every now and again, you’ll become hampered in your work. As much as 2,000% more traffic may be generated by better content on a blog. Digital marketing agencies provide access to a team of individuals that are constantly learning and practicing new digital marketing techniques. It’s possible to attract new clients and re-engage existing ones by studying and specializing.
9. Now that your business is growing, you need to enhance your reputation
Janszenmedia is a popular choice for companies because of this. To keep up with the company’s fast expansion, professionals are required. Your company needs more than just a website or a pre-written social media post to develop a reputation for quality and innovation. An innovative team of collaborators is required to enable your company’s distinctive voice and people to stand out. When it comes to studying and executing a digital marketing plan, many company owners just don’t have the time for it. There are many moving factors when it comes to promoting a company online. Instead of focusing on digital marketing, company owners should be focusing on the development of their firm and the management of their financial resources.
Outsourcing digital marketing is a big decision for any company. The right companion will help you let go of control, which is tough to do. The first step is to choose a marketing business that can act as an extension of its clients’ marketing departments. Are you thinking of hiring such an agency? You can begin by searching online for a “digital marketing agency near me”.